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Conversation AI & Voice AI

We are thrilled to announce a game-changing feature: the ability to sell Conversation AI & Voice AI templates in the App Marketplace! This exciting release empowers agencies to monetize their expertise by offering Conversation AI & Voice AI templates to other agencies, while also simplifying app creation for Conversation AI & Voice AI templates creators.

In this help document we will help you with the steps that you need to take to get started.


On HighLevel, in the Conversation AI or Voice AI page, select the agent and click Sell this Template/Agent on Marketplace.

This option is visible only to Agency Owners and Admins. Sub-account admins and users cannot view this option.

You can also multi-select agents and build a template with a team of agents.

The template will not only include the prompts, but also the actions such as:

  • Triggering a workflow
  • Creating an appointment
    Along with the underlying assets: workflows, calendar, custom field/value, etc.

You’re selling the whole package.

Important: Ensure the assets you're packaging are not imported as part of an IP-protected snapshot. Restricted/IP-protected assets cannot be included in the AI agents.

You’ll be redirected to the Developer Portal with a special link that carries your bot’s package.


If you wish to update your existing template listed on the marketplace:

  1. Make the necessary changes in the Conversation AI or Voice AI page.
  2. Click Copy Link for Marketplace from the menu.
  3. Update the link in the Developer Portal (see step #2 below).

Complete Your App Details

In the Developer Portal, under Modules → ConversationAI or Voice AI, paste your link and click Submit to fetch.

Editable fields include:

  • Use-cases (e.g., lead qualification, appointment booking)
  • Agent Description
  • Available actions (workflows, appointments, SMS blasts, call transfers)

You can also configure the list of suggested questions that buyers can ask the agent while testing it on the Marketplace before purchasing.

Review non-editable fields:

  • Supported channels (SMS, email, Instagram, calls)

Finalise & Submit

  1. Fill out your app's sections:

    • Basic Info
    • App Profile
    • Pricing
    • Support
  2. Submit your listing for review.

Once approved, it goes live in the Marketplace for all agency users and sub-accounts.

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